Guide to creating a social media strategy 6 step 5. Talking content strategy interview with kristina halvorson. Get free shipping on content strategy for the web by kristina halvorson, from. The project also won jean greyling of anglogold ashanti an eta energy efficiency award. Simply add the pdf file you want to process, and select the output file type. The first edition of kristina halvorsons little book was like a rip in the. Understand content strategy and its business value. For business users, however, we recommend a desktop tool, like able2extract. Video compression is the process of encoding digital video to take up less storage and. Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. If your website content is out of date, offbrand, an. This is free download content strategy for the web by kristina halvorson complete book soft copy. For organizations all over the world, content strategy for the web is the goto content strategy handbook. Common issues in content strategy with kristina halvorson.
Kristina halvorson defines content strategy as planning for the creation. Ncs reciprocating v2 national compressor services, llc. Kristina halvorson author of content strategy for the web. Put simply, content strategy is doing your homework and content marketing is presenting it. A content strategy sets the foundation for the creation, structure and governance of content.
In this interview, she pulled no punches, giving me a candid take on content marketing and revealing why content strategy is still such a mystery for so many organizations. These properties are useful for archiving and searching pdf archive data base. Smithsonian institution web and new media strategy 2 executive summary this smithsonian web and new media strategy was created through a fast and transparent process that directly involved, and continues to involve, hundreds of stakeholders inside and outside the institution. Compress your pdf using an online tool this is much faster and does the job well for most users. Columnist robert norris shares how to overcome operational challenges related to harvesting, publishing and maintaining online knowledge bases. Content strategy for everything linkedin slideshare. Content strategy for the web by kristina halvorson is the industrys goto handbook for creating and executing successful content strategies. Advance praise for content strategy for the web, second edition. We are also able to incorporate ancillary items, such as nitrogen generation and airgas driers, into the scope of supply. The descriptions include title, subject, author, keywords, creator, producer, and so on. She is the ceo of brain traffic, the coauthor of content strategy for the web, and the founder of the confab content strategy conferences. Content strategy for the web by kristina halvorson goodreads. Since 1997, kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. Halvorson also gives off a bit of a condescending tone in some of her writing, which can be.
Reduce the size of pdf documents with free pdf compressor. The original file size is around 40 mb, i can only manage to get it reduced to around 25 mb using the reduce file size option and the optimize options on acrobat. I was working for a small web development company and had. Pdf content strategy for the web, 2nd edition semantic. Content strategy for the web halvorson, kristina on. Excerpted from content strategy for the web by kristina halvorson and melissa rach. Content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. Content strategy template is a significant tool for you to plan your content in the most efficacious manner.
Press start and watch the progress bar until completion. How can we make the shift from treating content as a commodity to valuing it as a business. Located to the east of rotterdam, the brakel1 gas field required a redeployable compressor and. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. It was only two years after kristina halvorsons content strategy for the web was published. The following words will present how to edit pdf descriptions using verypdf pdf description editor. Creating a social media strategy hootsuite social media. Shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences in this article, i share some of kristinas meetup insights that could go a long way toward making content marketing. You can access the entire library of presentations ondemand from the web content conference video archive. The digital content strategy best practice guide by econsultancy that looked into issues, themes and challenges within content strategy from february of 2014 found. Use features like bookmarks, note taking and highlighting while reading content strategy for the web. Download it once and read it on your kindle device, pc, phones or tablets.
Make smarter, achievable decisions about what content to create and how. Click on below buttons to start download content strategy for the web by kristina halvorson pdf epub without registration. I have a catalogue in pdf format which needs to be uploaded on to a website for distribution. And if you want even more on the topic, everyone myself included recommends buying a copy of content strategy for the web, by kristina halvorson. A pretty web interface means nothing without useful, creative, interesting content. Discover how to make websites more search engine friendly, more meaningful, and more futureproof with semantics. The alphabet of content strategy strategic content. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. Content is the presentation of information for a purpose to an audience through a channel in a form. When you start the program after installation you are presented with an easy to use interface.
You should apply a content strategy when building new services or redesigning content, or for big changes such as machineryofgovernment updates. In 2011 i talked about content strategy on a shoestring budget at the ia summit, when content strategy was first gaining traction. Content strategy for the web explains how to create and deliver useful, usable content for your online. Using this method you can usually reduce your pdf by around 2030%, depending on its structure and complexity.
This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. Kristina is one of the leading experts on content strategy, and like us, she calls minnesota home. In it, i defined content strategy as the practice of planning for the creation, delivery, and governance of useful, usable content. The importance of an effective content strategy redesigning your website should be more than just refreshing the homepage.
Adjust your strategy as needed once youve analyzed your current campaign, resolve to do more of what is working and revise things that are not working. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. She read kristina halvorsons book, content strategy for the web halvorson and rach 2012, and soon began working to develop a web site content strategy appropriate for the ua libraries. Kristina halvorson, content strategy for the web, california.
She is a passionate advocate for content strategy and wants you to be, too. In this course, jen kramer shows you how simple html5 tags add meaning to page structure, and how microdata and metadata can be used to add identifying informationsuch as author and type of contentright on a page. In the space of a few chapters, she had changed our field forever, for the better. Most programs that offer to compress documents, be it word, powerpoint or pdf, do so by reducing the quality of images included. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and. Quality, relevant content cant be spotted by an algorithm. Managing documentation projects in a collaborative world. Kristinas work focuses on the complex processes, people, and policies that create the foundation for smart, sustainable content. This second edition retains all that was wonderful in the first book, while. Free pdf compressor windows this free pdf compressor application is a lite free pdf compressor software that allows you to easily and quickly compress your pdf files to decrease file size for easier sharing.
Use the opportunity to develop a content strategy to help your readers quickly find what they are looking for and drive new users to your website. The web content strategy is owned by the web executive and is modified and maintained and by the web editor team and will be revisited and revised frequently, adapting to the everchanging experiences and requirements of the university audiences. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through. The content wrangler is presenting a weekly series of twelve articles that provide useful insights and practical guidance for those who produce customer support websites. As others have noted the difference, here are some examples of both. Discover the processes and people behind a successful content strategy. In an effort to be more valuable as a partner to our existing and potential clients, as well as be able to carry a conversation with limited eye rolling with our content strategists, the springbox account management team picked up content strategy for the web by kristina halvorson. The units are designed to comply with european and other international standards for a range of industries and. Author kristina halvorson defines content strategy as planning for the creation. Whether you are a content writer, editor, story writer or hold any responsibility related to content management then, this template is going to benefit you in showing the best of your creative thoughts and impress your customers, clients, boss or listeners. This outlines the production of content as a journey, from its initial concept to the users utilisation, the strategy is imperative.
How do i compress a heavy pdf file for web distribution. Luckily for you, the organizers recorded the sessions you missed and have made them available at no charge on the web. With the explosion of content sources comes the need for a content strategy, which kristina halvorson defines as recommendations about how to create, deliver, and govern web content during what she calls the web content lifecycle note 2. Buy content strategy for the web by kristina halvorson. Top 10 best pdf compressor to compress pdf to smaller size. Listen to kristina and i discuss her inspiration for the book, some of her favorite content on the web, and why the notion of is longform content better makes her cringe. Kristina halvorson is the author of content strategy for the web 3. The way we talk about our content has significant impact on the way we treat it within our organizations and, therefore, the quality of the content we produce.
Verypdf pdf description editor edit pdf description or. Kristina halvorson is widely recognized as one of the most important voices in content strategy. Creating content might mean that content originates in the technical writing team as in the past. In this segment i speak with kristina halvorson, author of content strategy for the web, ceo at brain traffic, and founder of the confab content strategy conference. Pdf descriptions are some property strings embedded in a pdf for describing a pdf. The video below features web content strategist kristina halvorson and her talk content strategy. Understanding the discipline of web content strategy. The first edition of kristina halvorson s little book was like a rip in the matrix through which light poured. If you are still wondering how to get free pdf epub of book content strategy for the web by kristina halvorson. Content strategy for the web is a welcome complement to books that are all about design, design, design, because halvorson puts the focus on where it should be in the first place. Kristina halvorson is the founder and president of brain traffic, a web content agency. What is an example of content strategy vs content marketing.
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